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Free Online Course in International Business

Knowledge Statement

Knowledge of Resources:  Ex-Im Bank, SBA, Private Banks, Non-bank Private Sector Lenders

Activity 1:  Project

(minimum 4 weeks)

Students should create a financial plan out of the information provided below, as either an individual or a group project.  The objective of each financial plan is to seek funding for the penetration into any one to three major new country markets of their choice.  The country choices can be determined by the evaluation of five countries (dependent upon the number of members in the group). Select one to three from the five based on preliminary research.  Once the country (ies) are chosen, the students will prepare a financial plan to seek funding for the project based on the given details as provided for the activity.  Should time permit, the members can present their plan to the other groups.

The following instructions should be given to the members of each group.

Instructions

You are to prepare a financial plan for Global Meat Distributors, Inc. (a fictitious company) based on the sections and information provided below.  It is important to include all sections in order to have a complete plan.

Cover page and table of contents

Mission Statement

The mission statement should be written to present the goals and objectives of the company.  Some examples follow:

AFLAC - Mission Statement

To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.

ALBERTSONS - Mission Statement

Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision.  In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve.  All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.

AMERICAN STANDARD COMPANY- Mission Statement

American Standard's mission is to "Be the best in the eyes of our customers, employees and shareholders."

AVON - Mission Statement

The Global Beauty Leader:  We will build a unique portfolio of Beauty and related brands, striving to surpass our competitors in quality, innovation and value, and elevating our image to become the Beauty company most women turn to worldwide.

The Women’s Choice for Buying:  We will become the destination store for women, offering the convenience of multiple brands and channels, and providing a personal high touch shopping experience that helps create lifelong customer relationships.

The Premier Direct Seller:  We will expand our presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Avon and elevating the image of our industry.

The Best Place to Work:  We will be known for our leadership edge, through our passion for high standards, our respect for diversity and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential.

The Largest Women's Foundation:  We will be a committed global champion for the health and well-being of women through philanthropic efforts that eliminate breast cancer from the face of the earth, and that empower women to achieve economic independence.

The Most Admired Company:  We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while continually improving our profitability, and be a socially responsible, ethical company that is watched and emulated as a model of success.

Executive Overview

The CEO Anthony Masters executive profile which is provided below should be copied into the financial plan.  Each member should create an executive profile based on his/her personal education and experience.  Do not be concerned that a profile does not meet the needs of the financial plan.  This exercise is intended for each member to reflect on his/her personal experience.

Executive Overview for Anthony Masters

Anthony Masters, Chairman

Widely known as an industry leader in the meat distribution industry, Anthony Masters is a Certified Public Accountant holding a master’s degree from Harvard Business School.  Prior to starting Global Meat Distributors, Inc., he worked as an auditor for several distributors.  Mr. Masters recognized the need for global distribution of beef and started 15 years ago Global Meat Distributors, which now controls 30% of all global distribution of beef from the United States.  He has held the position of chairman on the National Meat Distributors board and is involved with several committees advising the President of the United States.

Some titles that each member may take follow:

·        Chief Executive Officer

·        Chief Operating Officer

·        Chief Information Officer

·        Chief Financial Officer

·        Vice President of Sales and Marketing

·        Vice President of Distribution

Executive Summary

This summary should be no more than a one page.  It should briefly explain what the members evaluated and the outcome of that evaluation.  It should support the need for funding and penetration of new markets that are recommended.  Include any market segments that were rejected during the evaluation process and reasons why they were rejected.  Remember this summary is a compilation of the sections that follow it.

Organization Chart

Create an organization chart consistent with the titles utilized in the executive overview section.

 
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