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The Purpose of a Credit Report
The credit report has become an important economic tool in the
process of a credit investigation and subsequent analysis. Without
this instrument, many sellers would not be in a position to evaluate
the ability of a company to pay in accordance with the contracted
terms.
Without a credit report, sellers would either sell on a type of
secured transaction (usually requiring a letter of credit, or
prepayment, including wiring funds in advance of the sale of the
goods or services to the buyer versus allowing the buyer 30 to 60
days or longer to pay. Many people believe the economic growth of
any country is dependent on the ability of businesses to buy goods
or services on a basis of "pay later." Without the availability of
credit reports, sellers should be concerned if they will be paid and
when they will be paid. There is an old maxim: "The sale is not
complete until it is paid for." Without credit reports, a seller
could record revenue (sales), but unless there is a tool to evaluate
a buyer’s history and ability to pay at a future time, the recorded
sale could become a bad debt for the buyer without the sale ever
actually being realized.
The ability to provide credit to buyers plays an integral part in
the world economy. If business on a worldwide scale was on a cash
and carry basis, business as we know it would not exist. Those
sellers who wanted to "grow their businesses" recognized early in
history that a "promise to pay" was one way to allow buyers to take
more goods or services than immediate cash might permit, re employ
the goods or services in their own business, generate funds, make a
profit, and pay the seller according to agreed upon payment terms. (
Improving Credit Practice," Miller and Relkin, AMA, 1991.)
Direct Sources of Credit Information
Which type of investigation is the best depends, as you may have
already guessed, on the situation. So, if a seller’s international
credit managers choose to use a direct investigation as the
approach, or even just some aspects elements of a direct
investigation, they are going to need to know a little about the
sources of credit information they can use and how they may go about
collecting it.
The Buyer
To initiate a credit investigation, always begin with the buyer. A
tactful way of soliciting this information is for the seller’s
business to initiate an exchange of antecedent and financial
information between the seller and the buyer. At best, the buyer may
volunteer valuable data, including financial reports, a detailed
biography of the principals, and a history of the business going
back over several generations. At worst, the buyer will provide no
information at all, feeling that such a request reflects upon the
integrity of the principals. As a result of differences in
accounting methods, international financial statements cannot
generally be analyzed in the same way as domestic statements and
often are not as easy to obtain as in domestic situations. They are
also difficult to evaluate because accounting practices and tax
regulations differ widely from country to country. The time required
to gather information is greater than in domestic operations, so
many international credit managers build a comprehensive file of
information on prospective foreign buyers so they may make quick
decisions when necessary. Credit information sources range from the
buyer to the comprehensive economic and business data compiled by
U.S. government agencies, by the international departments of banks,
by private trade promotion organizations, and by publishers and
organizations that foster foreign commerce.
Direct Correspondence
Direct correspondence is the most common basis for contact with all
buyers. Opening accounts presents an excellent opportunity to set a
tone that will keep a buyer providing credit information. Today
correspondence can be conducted by telephone, facsimile (fax), and e
mail, as well as through the US Postal Service. However, an
international credit manager must use discretion and match the
medium with the nature of the communication.
Request for Financial Statements
The best place to put a request for financial statements is in the
credit application. The application should have a requirement for a
customer to provide regularly audited financial statements or to
provide them on request. Enclosing a blank financial statement form
with the application serves several purposes. It reveals to a buyer
that supplying financial information is indeed a common practice; it
makes it easier to comply with the request; and it helps ensure that
all information desired by the credit department will be submitted.
The use of a standardized form also makes analysis of information
easier. It is particularly advisable to send a standard checklist of
questions rather than an individual request when a follow up is
necessary to amplify items on a statement already submitted.
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