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Trade References
Trade information consists of facts obtained from merchandise
suppliers of the customer, including the following:
1. recent high credit, amount owing, amount past due
2. whether customer payments are discounted, prompt or slow and, if
slow, how many days
3. whether a supplier has referred the account to a collection
agency
4. other facts about the buying and paying record of the customer.
This vital information describes how the customer actually pays
bills, regardless of other financial facts.
The payment record should be examined for specifics as well as for
the trend of payments, and be reconciled with the condition
indicated by a buyer’s financial statements. Though slow trade
payments are often a sign of trouble, they may also characterize a
business that is having growing pains but is substantially healthy;
its slowness may be seasonal or a result of expansion.
Sources of Trade Information
Depending upon a buyer, the industry, location, size of order, and
other factors, an international credit manager has several places to
get this information. Those most commonly used include credit
reporting agencies that report on all industries, industry credit
groups, direct interchange with other suppliers, and agency trade
checks.
Direct exchange of information with other suppliers is costly and
timeconsuming but can be very useful when there is substantial
credit exposure, when agency and bureau reports are inadequate, or
when industry group interchange is not practicable. Personal
acquaintance, proper identification, and mutual trust and confidence
play a key part in these direct exchanges. International credit
managers should also bear in mind the legal limitations to such an
exchange, as noted earlier.
Other Sources of Direct Investigation
Sources of information are plentiful and limited only by a credit
manager’s lack of creativity. The following sources are by no means
exhaustive of the information available for credit investigations.
Newspapers
The Wall Street Journal, Financial Times, and local newspapers are
important, essential reading for a credit manager. First, it is
important to understand the current economic climate. Second, there
is much company-specific news that can affect credit decisions or at
least suggest further investigation. Directories, Internet and Other
Reference Materials There are a host of printed materials useful in
a credit investigation. First, there are the standard sources:
Thomas Register, Wards Business Directory, Directory of Corporate
Affiliations, MacMillan Directory of Leading Private Companies,
Moody’s Industry Review, Million Dollar Directory, Experían Trade
Payment Guide, Value Line Investment Survey, and several different
publications from Standard and Poor’s and Dun & Bradstreet. Specific
industry references can be helpful as can directories of state
businesses and chambers of commerce. The amount of general
information (publications, periodicals, and news services) on the
Internet is truly overwhelming. Internet access does make it easy
for a credit executive to check out many more publications than one
would normally purchase to read. All the major newspapers are
available on the Web. Right now The Wall Street Journal is one of
several charging an access fee. Publications such as Fortune and the
Economist are online, as is Business Credit (on the NACM site).
Financial networks, such as CNN Financial News and Bloomberg, are
also useful. Finally, the Internet offers a fast, efficient, and
effective way to communicate with buyers. E-mail seems to work
faster and has an inherent friendliness that is a bonus in
international credit management situations. People find it easier to
compose e-mail messages rather than to use regular mail. Of course,
a global credit executive must ensure that e-mail messages adhere to
the same standards as regular letters. A relaxation of style does
not mean relaxing credit policy or normal business practices. Much
credit information is confidential in nature. A professional credit
manager should take every precaution to maintain standard levels of
confidentiality, which may mean using encryption or otherwise
securing messages and transmissions. Security also means controlling
access to the computer where email messages are stored (Business
Credit Principles, Field Version 4, NACM Publishing).
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