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Collateral
A buyer's ability to access additional resources (equities or other
assets) to use for payment if that buyer's capacity or character
fails is important. Specific assets, such as receivables or
inventories, can be pledged via liens against these assets, based on
international laws that regulate these types of transactions. Other
forms of collateral are letters of credit, standby letters of credit
from the applicants bank, guarantees by the firm or its parent,
personal guarantees from the principals, and pledges of investment
holdings such as stocks or bonds, or other investments. It is
important to determine whether potential collateral is free and
clear and has not already been pledged to other creditors.
The 3 "C's (International)
In international credit management, country, currency and culture
risks are inextricably linked to assessing a buyer's risk. They must
be evaluated together for the assessment of one will depend on that
of all others.
Country Risk
Globalization is not just a cliche. It is happening all around, as
businesses increasingly look at the world as if it has no national
boundaries. Governments, on the other hand, still tend to make
policy in what they perceive to be their countrys national
interests. With globalization, competition sharpens worldwide, but
nationalistic laws frequently make for a highly uneven playing
field. There are three important principles in country risk
assessment:
1. Countries are interdependent.
2. Country conditions affect customers.
3. The assessment must be systematic, objective and relevant.
a. Systematic means it must be proactive, looking ahead rather than
being merely reactive. There must be specially assigned people
charged with the task of country evaluation who can be held
accountable. The process of assessment must be continuous for
markets in which the company has an interest, not just a task
undertaken when a new order comes in. The process requires regular,
reliable, assured flows of information, both into the company and
within the company, for instance, from international credit managers
to sales people. The evaluation of country information must also be
structured so that important signals are not overlooked and key
questions are being asked.
b. Objective means that the evaluation should be free of all
personal bias. Countries can and do change, both from good to bad
and from bad to good, all too often within very short periods of
time. External conditions also can change, as they did for Argentina
when Brazil devalued its currency; so countries should be assessed
not in isolation, but in the context of what goes on around them.
c. Relevance relates to how practical and pertinent the evaluation
of the country risk elements fit with the needs of a seller. For
example, if a seller is considering the risk factors of selling to
Italy and Italy has a change in government, this change might not be
enough of an impact for a seller to find it relevant to if or when
he/she will be paid. A global credit manager may question the value
and significance of examining the cultures that exist in countries
where export business is projected. The proactive company and
international credit manager will recognize that personal and
company relationships still are critical, both in the development of
new markets and in ensuring that payment obligations are processed
in a timely manner.
Currency Risk
Currency risk in international credit management arises from an
export invoice (a receivable, an asset) that remains unpaid either
because an importers country has imposed exchange controls, making
it impossible to convert the funds to the agreed upon currency or
because a devaluation has taken place that raises the local currency
cost of paying the invoice so much that an importer is unable to
pay. The result can be nonpayment in convertible currency (even if
local currency payment has been deposited with a local bank) or
delayed payment in convertible currency.
Culture Risk
Even though an international credit manager may question the value
and significance of examining the cultures that exist in countries
where export business is projected, the mores and culture of a
business located in an offshore country impact risk. In evaluating
culture as a risk element, it is appropriate to consider examples of
cultures in the world and the way they may impact how business is
conducted. For example, in Japan, "WA" or "Inner Harmony" is a
concept that many Westerners fail to grasp. When it may appear
Japanese will have eyes closed at meetings, they are gathering their
thoughts, not sleeping! Management in Japan is known to be very
participative and teamoriented. In India, the caste system still
exists, with underlying cultural variables that structure the life
of a person from India. Managers in India generally make most
decisions; employees follow rules. In Latin America, the family is
of central importance, and loyalty often determines career paths and
promotions. In each of these examples, an international manager
would be wise to try and understand the "cultural" elements of the
business transaction which could impact the process of risk
evaluation.
Applying the "C's
The number of variables that can influence how each "C" element is
interpreted is countless. However, an international credit manager
learns, through experience, the situations where one "C" may be more
or perhaps less important in evaluating a credit decision. For
example, the "character" of the management may be of such a concern
to an analyst (for example, the owner may have been in bankruptcy)
that despite a strong company financial structure, the seller may
limit credit to the buyer. Likewise, a "country" assessment may
result in a risk manager requesting secured credit with a buyer
located in a country that is in economic turmoil, even though this
buyer is financially sound. Usually international credit managers
who have developed their skills through years of solid training,
mentoring, successes and mistakes (yes, mistakes) are wellequipped
to balance and weigh the "C's" of credit in attempting to reach a
decision.
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