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Value
The credit report is only one source that a credit manager needs to
make an intelligent decision about the level of risk. No seller
should rely completely on a credit report. If a direct investigation
is being considered in full or in part, there are other sources to
be considered.
The Customer
The best starting point for credit information is always with a
buyer. Some buyers are more forthcoming with information than other
providing credit references, financial information, and details as
to the background of the principals, and a history of the business.
Many buyers, however, feel that their information (if it is a
nonpublic business) is not to be shared with other businesses. In
such situations, an international credit manager needs to be sure to
develop a relationship based on trust, so that potential buyers are
comfortable releasing critical information.
The Sales Representative
A seller's sales representative abroad can also be a valuable
source of information. In all probability, a sales agent has had the
opportunity to study a buyer's business practices firsthand. A sales
agent is known in the buyer's trade circle and has access to credit
information from local banks and commercial sources. A sales agent
can therefore offer a fair picture of the buyer's financial
condition, as well as confidential data that would be difficult to
obtain from any other source. Often a sales agent will have a
personal relationship with a buyer contact, whether it be the owner
or decisionmaker. An astute international credit manager recognizes
that this relationship needs to be emphasized if he/she wants to
obtain information and develop a level of confidence with the
customer.
Timeliness
Timeliness is a particular issue with international credit
investigations. In some cases the overseas credit reporting agency
can take two weeks or more to respond. In that situation, a direct
approach may be timelier and more appropriate. If you have ever read
a magazine article or book on "what's going on in a particular
county," you know that it is often already outdated material. In the
time it took to get the information printed, circumstances may have
changed. Online web resources, daily and weekly newspapers (The
Asian Wall Street Journal or The Financial Times) are the often the
answer for obtaining truly timely information. An astute
international credit manager utilizes incountry accounting firms,
lawyers, and bankers he/she has developed as resources of
information. "People on the scene" usually are an excellent source
for local news and information.
Completeness
It is rare that any credit report is truly "complete." Even if
payment information, financial data, and antecedent information
exists, an international credit manager may be unsure as to country
conditions. Through experience, networking and education, an
international credit manager can conclude what a "good" report is -
often determined by the level of risk estimated; the value of the
order; the need to meet sales goals; and the nature of the
transaction, whether, for example, it is a onetime order or a
lasting relationship (Exporting - From Start to Finance, Wells and
Dulat McGraw Hill).
Summary
There are a variety of costs associated with gathering credit
information. These costs vary based on the type of information you
are gathering, the company and country you are gathering about as
well as the ways you need this type of information. It is important
for a global business professional to know where to get the
information, the estimated costs and the time it will take to gather
the information. For budgeting you must take into consideration the
estimated costs to have a better feel for the overall costs of doing
business in your global markets.
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