‘Rough road ahead' means it is time to shed some load. It is a signal to look for a by-lane that makes use of your organization's potential in the most optimum way. You may need all your creativity at your command to identify such a by-lane. The best policy would be to tune down production till other problems are streamlined and the demand increases.
If you pay
heed to the changing time, it will automatically leave you progressing in the
right venture. Invest in a new venture Watch the time ahead carefully, keep track of the innovations and plan a suitable slowdown for things that are going to get obsolete tomorrow. Our worst thoughts of fear often wear the best clothes of idealism while expressing themselves. Don't get bogged down by limiting thoughts such as, “Our business is to produce high quality plastics and I am going to stick to and concentrate on the same, come what may”.
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