FREE online courses on Selling Step by Step - Closing the Sale -
When to Close
This aspect is highly situational. But there can be certain
clues to effective close, such as the following:
After giving the demonstration, and attending to the
objections and queries of the prospect, you should straightaway come to the
point and ask questions such as “How many should
I book for you”? “How or when would you like the delivery”?, “ Which size or
colour would you prefer?”, etc.
Alternatively, on judging the prospects attention on a
particular variation, immediately compliment him/her on his/her choice and
congratulate him/her for choosing the best product available in the market.
This will enhance the confidence of the prospect in saying ‘yes' to the
purchase, thus offering least resistance to sign the order.