FREE online courses on Introduction to Creative Thinking - Myths about
Creative Thinking and Problem Solving - Creative answers are complex
technologically
Only a few problems require complex technological solutions.
Most problems you'll meet with require only a thoughtful solution requiring
personal action and perhaps a few simple tools. Even many problems that seem to
require a technological solution can be addressed in other ways.
For example, what is the solution to the large percentage of
packages ruined by the Post Office? Look at the Post Office package handling
method. Packages are tossed in bins when you send them. For the solution, look
at United Parcel. When you send a package, it is put on a shelf. The change from
bin to shelf is not a complex or technological solution; it's just a good idea,
using commonly available materials.
As another example, when hot dogs were first invented, they
were served to customers with gloves to hold them. Unfortunately, the customers
kept walking off with the gloves. The solution was not at all complex: serve the
hot dog on a roll so that the customer's fingers were still insulated from the
heat. The roll could be eaten along with the dog. No more worries about
disappearing gloves. (Note by the way what a good example of changing direction
this is. Instead of asking, "How can I keep the gloves from being taken?" the
hot dog server stopped thinking about gloves altogether.)
Ideas either come or they don't. Nothing will help.
There are many successful techniques for stimulating idea generation. We will be
discussing and applying them.