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FREE online courses on CRM - Implementation of Customer Marketing - The
role of Internet in strengthing the task of CRM |
The information
technology helps the marketers to perform relationship marketing efficiently
with the following tasks.
·
Tracks the buying pattern and existing customer
relationship.
·
It customizes services promotions and aims at
customer specific requirements.
·
Coordinates the multiple services to the same
customer.
·
Provides a two-way channel-company to customer and
customer to company.
·
Reduce the probability of errors and breakdowns.
CRM gives customers
controlled access to the data they need with the help of E-business. Thus, the
customers manage their relationship with the company. It is beneficial as the
Internet is fully interactive and an individually addressable low cost
multimedia channels. It delivers information on customer potential, reaching
for the right customer with the right product at the right time. Moreover, it
updates customer information in real time.
Communication methods
like mail, telephone or face-to-face makes it easier to analyze customers and
communication with them. The customer information is distributed to anyone and
everyone in the company who needs it with the help of easy-to-use web browser
technology.
