FREE online courses on CRM - Implementation of Customer Marketing - The Decision Stage

The following activities are involved in the decision stage.

·                     The customer ‘scorecard' identifies the key customer performance and the customer focus number.

·                     Experts provide CRM advice on the basis of information received from customers and staff members.

·                     Deciding to what extent will the implementation of CRM contribute to meet business objectives.

·                     Deciding about customer satisfaction and customer focus improvement activities.

·                     Deciding about the customer teams.

·                     Scheduling rollout phase activities which include

-                  Customer marketing kick-off

-                  Customer based business planning workshop

-                  Customer team workshops