FREE online courses on CRM - Implementation of Customer Marketing - Conducting a parameters workshop

The management team and project team should accentuate on the following points.

·                     Show and discuss the customer parameter to all

·                     Discuss the objectives of CRM in terms of

-                  Customer value

-                  Customer behavior

-                  Customer satisfaction

·                     Define “value propositions” in terms of

-                  Basic product

-                  Service aspect

-                  Relationship aspect

·                     Define what you spend on the product and what the customer will spend.

·                     Conduct a customer information quick scan for

-                  Basic information

-                  Customer financials

-                  Behavior variables