Elements of Customer Marketing

Phases of Customer Marketing Method

1.                 Registration

·         Includes acquiring data from internal sources on customer profitability, behavior and satisfaction.

·         Undertakes a self-assessment of customer information, communication and organization.

2.                 Analysis

·         Includes analyzing the profitability, behavior and satisfaction of the customer.

·         Identifies problems and opportunities for improvement.

·         Analyses the current status of customer information communication and organization.

3.                 Planning

·         Sets profitability, revenue and satisfaction targets for each customer.

·         Involves plans to achieve measurable improvements in customer information.

4.                 Realization

• Includes execution of both customer performance plans and customer focus plans.