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Case Study #1

Data:

Peter and Jessica, acting on the advice of their next-door neighbor, recently purchased their first stock, 500 shares of a small capitalization Internet company trading at $80 per share. The neighbor told them that the stock was a “real money maker” because it recently had a two-for-one stock split and would probably split again soon. Even better, according to the neighbor, the company was expected to earn $1 per share and pay a $0.25 dividend next year. Pete and Jessica have so far been unimpressed with the stock’s performance—the stock had underperformed the S&P500 index this year.

Application:

Pete and Jessica have come to you for advice. What do you think?

 



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