Competition
Describe all the competing products and the various companies
that produce them. Pay particular attention to the rupee value that they are
selling, the percentage of the market that they have, and the financial strength
of the company that is your competitor. You should also describe precisely how
your product is different from their products.
If you have no competition, then describe why you do not have
competition. A reason for no competition might be your patent position. If you
think there might
be competition in the future, then you should indicate each
probable competitor
and when he might enter the market.
Most entrepreneurs do not know enough about their competition.
A Venture Capitalist will be leery of your analysis if you do not understand
your competition. Be aware too that most Venture Capitalists believe every
product has some type
of competition.