FREE online courses on Selling Step by Step - Presentation - Pre-Planning

 

Pre-Planning the sales presentation maximizes impact, generates interest and stimulates a positive buying response.

 

You need to properly plan your presentation before delivering it to the prospect; it may either be face to face or in the form of product. You should have a thorough knowledge about your product and other competitive products available in the market and also about price advantage that you can give to your customer.

 

A well-informed salesman/saleswoman would be able to satisfy all queries of the customer and answer satisfactorily.

Prepare your models, slides, pictures and videos etc, if the product is voluminous.

Make your presentation enlightening, persuasive, information seeking and effective through facts and figures, but never compare your product with that of your rival's.

If you are asked to talk about the competition, you should then be prepared to highlight the best points of your product and emphasize the weak points of your rival's product.