To become a market leader and to sustain the leadership of
the company, a constant goal of the management at all levels of organization
should be to strive for customer satisfaction and continuous improvement.
Quality improvement is defined as actions taken throughout
the organization, to increase the effectiveness and efficiency of activities and
processes in order to provide benefits to both the organization and the
customer.
The quality of a product or service is important to remain
competitive and that may be possible only by continuous improvement in all
aspects of business. The moment improvement stops, relative competitiveness of
the product begins to fall and ultimately makes it difficult for survival of the
business.
Every member of the organization should develop conscious
awareness that each process can be performed more effectively and more
efficiently with fewer wastes and less resources. There is scope for improvement
in all areas of activities.
Increase in effectiveness and efficiency benefits all
stakeholders including customers, employees and society. Continuous quality
improvement enhances the ability of the organization to compete in market-place
and provides an opportunity to members to contribute, grow and excel their
performance and creativity.