FREE online courses on Mergers & Acquisitions - Chapter 6 - Post Merger
Integration
We have now reached the fifth and final phase within the
merger and acquisition process, integration of the two companies. Up to this
point, the process has focused on putting a deal together. Now comes the hard
part, making the merger and acquisition work. If we did a good job with due
diligence, we should have the foundation for post merger integration. However,
despite due diligence, we will need to address a multitude of issues, such as:
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Finalizing a common strategy for the new
organization. We need to be careful not to impose one strategy onto the other
company since it may not fit.
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Consolidating duplicative services, such as human
resources, finance, legal, etc.
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Consolidating compensation plans, corporate
policies, and other operating procedures.
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Deciding on what level of integration should take
place.
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Deciding on who will govern the new organization,
what authority people will have, etc.
It is ironic that in many cases, senior management is
actively involved in putting the merger together, but once everything has been
finalized, the job of integrating the two companies is dumped on middle level
management. Therefore, one of the first things that should happen within post
merger integration is for senior management to:
- Develop
an overall plan for integrating the two companies, including a time frame since
synergy values need to be recovered quickly. If synergy values are dependent
upon the target's customers, markets, assets, etc., then a fast integration
process should be planned. If expected synergies come from strategies and
intellectual capital of the target, a more cautious approach to integration may
be appropriate.
-
Directing and guiding the integration process, establishing governance, and
assigning project managers to integration projects.
- Leading
change through great communication, bringing people together, resolving issues
before they magnify, establishing expectations, etc.
Once the two companies announce their merger, an entire set
of dynamics goes into motion. Uncertainty and change suddenly impact both
companies. Several issues need to be managed to prevent the escape of synergy
values.