FREE online courses on Mergers & Acquisitions - Chapter 1 - A Reality Check
As mentioned at the start of this course, mergers and
acquisitions are extremely difficult. Expected synergy values may not be
realized and therefore, the merger is considered a failure. Some of the reasons
behind failed mergers are:
- Poor
strategic fit - The two companies have strategies and objectives that are too
different and they conflict with one another.
-
Cultural and Social Differences - It has been said that most problems can be
traced to "people problems." If the two companies have wide differences in
cultures, then synergy values can be very elusive.
-
Incomplete and Inadequate Due Diligence - Due diligence is the "watchdog"
within the M & A Process. If you fail to let the watchdog do his job, you are
in for some serious problems within the M & A Process.
- Poorly
Managed Integration - The integration of two companies requires a very high
level of quality management. In the words of one CEO, "give me some people who
know the drill." Integration is often poorly managed with little planning and
design. As a result, implementation fails.
- Paying
too Much - In today's merger frenzy world, it is not unusual for the acquiring
company to pay a premium for the Target Company. Premiums are paid based on
expectations of synergies. However, if synergies are not realized, then the
premium paid to acquire the target is never recouped.
- Overly
Optimistic - If the acquiring company is too optimistic in its projections
about the Target Company, then bad decisions will be made within the M & A
Process. An overly optimistic forecast or conclusion about a critical issue can
lead to a failed merger.
The above list is by no means complete. As we learn more
about the M & A Process, we will discover that the M & A Process can be riddled
with all kinds of problems, ranging from organizational resistance to loss of
customers and key personnel.
We should also recognize some cold hard facts about mergers
and acquisitions:
-
Synergies projected for M & A's are not achieved in 70% of cases.
- Just
23% of all M & A's will earn their cost of capital.
- In the
first six months of a merger, productivity may fall by as much as 50%.
- The
average financial performance of a newly merged company is graded as C - by the
respective Managers.
- In
acquired companies, 47% of the executives will leave the first year and 75%
will leave within the first three years of the merger.
In the book Valuation: Measuring and Managing the Value of
Companies, the authors note the following:
"Even in situations where the acquired company is in the same
line of business as the acquirer and is small enough to allow for easy
post-merger integration, the likelihood of success is only about 50%."
Do not despair - there is some good news in all of this! The
success rate in recent years has improved dramatically. As more and more
companies gain experience in the M & A process, they are becoming very
successful. In 1997, Mercer Management Consulting released a study which showed
that mergers during the 1990's substantially outperformed mergers during the
1980's.
So let us move on and see if we can better understand the
nuts and bolts behind mergers and acquisitions.