Coordinating and Directing
After organizing the resources and staffing the planning
activities, the business plan is launched. The process of implementing the plan
is dynamic. It calls upon the
manager to perform a number of things in a coordinated manner so that the plan
remains valid and the development takes place as per the plan.
The process meets with a number of difficulties and the
manager is supposed to resolve them. There will be a lag and lead in many
activities. There could be shortfalls and overruns. There could be sudden developments which
may disturb the plans and the process of implementation. The manager's role, in
this situation, is to coordinate all the activities and provide leadership to
the group to keep the plan moving. Directing and leading are the methods,
whereby the subordinates are lead to understand the purpose of the activity, and
by way of guidance, a direction and conflicts are resolved, bottlenecks removed
and a clear path is created to
progress on plan achievement.