Managers and the Environment

 

All managers, whether they are managing a business, a school, a hospital, Government department, or any enterprise, work in an environment in which the organization operates. There are a number of forces which are generated in the environment, which have an impact on the managerial performance.  These forces may be from within or from outside the organization. They affect, directly or indirectly, the process of the management and a manager is required to meet these forces effectively.  While to some extent the internal environment is controllable, the external environment is beyond his control.  Since it is preventing that the external environment also has an impact on the business manager's performance, it is necessary to know and understand the environment.  For the purpose of discussion, the external environment is classified into five classes as the economic, the technological, the social, the political and the ethical environment.