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Area Development Franchising
In area development franchising, the franchisor grants the franchisee, (also
called area developer) a territory within which the franchisee agrees to open
and operate an agreed number of unit franchised businesses according to a
development schedule. In an area development franchise, the franchisee signs two
forms of agreement, an area development agreement which specifies the territory
and the schedule for establishing the franchised units, and a unit franchise
agreements. Before each franchised unit is established, a separate unit
franchise agreement is signed. Area development franchising involves only two
parties, the franchisor and the franchisee. Usually, if the franchisee fails to
open units at the rate required by the development schedule, the franchisor may
terminate the development agreement but allow the franchisee to continue
operating any unit franchised business that already have been opened.