FREE online courses on Financial Ratio Analysis - Comparing Financial
Statements - Summary
We started our look at ratio analysis with Return on Equity
since this one ratio is at the heart of financial management; namely we want to
maximize returns for the shareholders of the company. Secondly, we have three
ways of influencing Return on Equity. We can change our profit margins, we can
change our turnover of assets, or we can change our use of financial leverage.
Next, we looked at how we can influence the three components of Return on
Equity.
There are several detail ratios that we can monitor, such as
acid test, inventory turnover, and debt to equity. Detail ratios help us monitor
specific financial conditions, such as liquidity or profitability.
Ratios are best used when compared or benchmarked against
another reference, such as an industry standard or "best in class" within our
industry. This type of comparison helps us establish financial goals and
identify problem areas.
We also can use vertical and horizontal analysis for easy
identification of changes within financial balances.
It should be noted that ratios do have limitations. After
all, ratios are usually derived from financial statements and financial
statements have serious limitations. Additionally, comparisons are usually
difficult because of operating and financial differences between companies.
None-the-less, if you want to analyze a set of financial statements, ratio
analysis is probably one of the most popular approaches to understanding
financial performance.