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India - Racing ahead |
The Pune-based automobile
ancillary outfit, Kalyani group is gearing up to exploit the high potential
area of trade exchanges. It will be
transacting most of its Rs 1,200-crore business via the auto parts exchange
and the speciality steel exchange that it's putting up on the Net.
The trade exchanges will reduce intermediation costs (which
can sometimes go up to 40 %) of group companies. The largest of the group
companies, Bharat Forge, does 38,000 transactions annually which involve
quotations, purchase orders, purchase indents, bill clearance, scrutinizing
quotations, quality checks and final payment. Dealing on the Net can eliminate
these transaction costs, which could go up to 18-20%.
The exchange will lure business associates by offering
technological inputs, logistics support and tie-ups, online insurance facilities
and credit and finance facilities. Kalyani group has roped in
PricewaterhouseCoopers as the technology partner and ICICI as its financial
partner, both of whom will pick up 5-10% stakes in the new companies.
Daewoo
Motors India is personalizing its
servicing strategy. In a bid to ensure customer loyalty, the company plans to
upload each car's history on the site, if the customer gets his car serviced
at any of the Daewoo-authorized outlets.
Another Pune-based company,
Piaggio Greaves Vehicles believes that a website, which allows the
customer to customize a three-wheeler as per his requirement, will go a long
way towards enhancing the company's B2C interests.
About 80% of Maruti's Rs 8,000
crore worth of business with 160 dealers are done through electronic ordering.
It has supplied the software and technology for e-ordering to all dealers.
Maruti does e-clearance of payment via banks. It has a tie-up with three banks
-– Bank of America, ANZ Grindlays and Corporation Bank –- at least one of,
which has a collection centre at each dealer.
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When orders are placed, the dealer collects the money
from the customer and hands it over to the nearest branch of one of the three
banks.
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The money is transferred to each bank's central account
at Delhi from where it is electronically transferred to Maruti's account.
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The dealer has access to delivery schedules as well as
the entire history of his business with the company.
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The company uses a standard dealer application software
that ensures that the data gets customized and updated as soon as the dealer
logs onto the network.
