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FREE online courses on Corporate Espionage - Why and how is Espionage happening - Quiz Yourself

	Q	1	As Managing Director and Chief Executive officer of VXL Books, a Publishing Concern, you face heavy competition from, not only foreign firms such as Macmillanâ€™s, Tata McGraw-Hill and Penguin, but also local competitors. Your forte is Management and Self Improvement Books, and over the past one year releases by your rivals have closely matched titles produced by your concern. This might be mere coincidence but prudence demands a deeper look at the issue. Would your start by: (TICK ONE)
		(a)	Quizzing your staff?
		(b)	Evolve a policy of sticking to your guns, putting it down to coincidence?
		(c)	Zero in on the competition by making a study on titles released by them and by your concern, with dates/contents and make a comparative study?
		(d)	Move into Childrenâ€™s Books, to sidestep competition?

Good! Your Answer is Right

Correct Answer is (c)

	1. Doubtful whether anyone, even the editor, would have any inkling of whatâ€™s happening in publishing apart from VXLâ€™s own activities. Even that gifted but busy individual would only have a hazy idea unless he came across (or actively sought) the right data. 2. Thatâ€™s a dangerous â€˜ostrichâ€™sâ€™ head in the sandâ€™ response, unworthy of your normal reliance on your gut-feeling (which has rarely let you down). 3. Yes, black and white data/titles/ date comparison/analysis will gradually reveal a â€˜mosaicâ€™ pattern and swing the needle of suspicion at the source of the problem. Also, do a study of solid paper/garbage disposal, shredded or unshredded. 4. Thatâ€™s escape, not solution. And at present, its not on your list of priorities/ game plan. However, you can â€˜advertiseâ€™ the fact that you are contemplating such a move, to plant â€˜disinformationâ€™ which may make competitors careless through over-confidence.

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