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The Product is
We still don't regard
information as valuable
Lack of awareness makes us
apathetic to information loss
We have no idea of the various
forms information takes and common points of leakage
And we never give a thought to
the fact that someone, somewhere, is very keen to lean all about us.
M/s Kudrat
Pharma was a famous company, which had a global presence in ayurvedic
formulations and health products. In a short span of twenty years, they
had become a household name, but also fat, complacent and over-confident.
Now they were about to surprise the consumer with a range of kitchen
essences and preserved foods, and a hectic advertising/media campaign was
in the planning stages. But one video film had to processed/edited
professionally, just the break M/s Shivshakti foods needed. They took the
wind out of Kudrat Pharma's sales by launching their similar product range
first! And skimmed the market. (They used the same studio for editing!)
There was no James Bond, no crawling through sewers, no BMW's. One simple slip,
one moment of apathy or carelessness and months of work, market share, profits
and people – all down the drain.
