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It is indeed great to
make offers to individual customers by a method, which is cheap, fast,
efficient and personal too. All the need to have is your clients e-mail
address.
How could e-mail benefit you
·
You could create a comprehensive communication
program.
·
Communicating with clients could help you to learn
more about what they want and how they want is.
·
It is the ideal one-to-one medium, capable of
establishing and building enduring customer relationships on a variety of
ways.
·
Determine which customers want to receive electronic
messages from your company.
·
Before your put a customer on list be sure the
customer has given his permission to do so.
·
Keep the customers interested by offering
interesting incentives of prizes, free gifts, points, discounts etc...
·
You should even make the customer order your
product, serve himself, pay bill or fix his problem.
An increasingly popular
method with customer is via e-mail companies' effect e-mail news letters that
deliver timely information while generating feedback from readers. This
generates a sense of community among the customers.
Companies can use e-mail to provoke a response from clients and make them take
action. Marketers use e-mail to connect with customers and invite them to
respond. Basically, e-mail makes it simple to replay and give more information
or detail about something within the body of outbound message you can include
a “hot button” to connect your customer simply and quickly to your site:
