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FREE online courses on CRM - Factors Influencing Customers - Designing A
Marketing Database |
1.
Avoid compromising
2.
Use separate databases for prospects and loyal customers.
3.
The database should have “user friendly” data access tools.
4.
The loyal user database should be able to identify a
potential defector.
5.
The database should contain a comprehensive history of all
marketing activities.
6.
The system should routinely compute and maintain each
customer's lifetime value.
7.
Firms should add “profile” information indicating the sales
potential for the customer.
8.
Care should be taken to convince the customer that the
information would benefit both parties to the relationship.
9.
The database should maintain all records and names for the
relevant entity together.
10.
The system should periodically compute, maintain and update
scores.
