FREE online courses on CRM - Elements of Customer Marketing - Answer the
following questions
|
Q1.
Who are our customers and how many are they?
Q2.
How do we sell to our customers?
Q3.
Is there a customer database?
Q4.
Who are our competitors?
Q5.
What are our strengths and weaknesses?
The answers to these
questions provide the input needed to design the best research methodology and
action plan. Sessions should be conducted among to management and functional
managers to share results of situation assessment and formalize the objectives
of the program. Research among staff makes them committed to the process of
measuring and delivering customer satisfaction since they are involved.
