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360 Degree Feedback as an Intervention - the
How to handle the issue
Begin with Development
It is advisable to introduce 360-degree as an internal tool
for personal development and growth if your company has no experience of this
intervention and not directly start linking it to promotions, rewards, stock
options, etc.
360-degree addresses the very
basic change-management process and can be very frightening to a lot of people
to think that subordinates and co-workers will rate them. Here transparency and
confidentiality is of utmost importance. Integrity around the process has to be
totally ensured and demonstrated visibly for a process of this kind. Most
companies have at least a one-year program in place before linking it to
performance reviews. GE pioneered the use of 360-degree for over three years as
a developmental tool and getting people used to it with out seeing any change in
the organization.
Link with company goal
No program as unorthodox as 360-degree must be taken lightly.
It must be finally linked to a significant business reason that is plain to
everyone.
v
Is the purpose of introducing 360-degree to change the culture?
v
Or is it enhancing the performance management system?
Another important aspect is that
when you move people from one position to another, or one place to another,
particularly in the Indian context, the mind is terribly occupied with who I am
going to report to in my new job instead of what kind of challenge / work I am
going to face.
This is a major paradigm shift in
the culture and mindsets of where energies do not get wasted in- who my boss is
going to be and his idiosyncrasies and all kinds of personalized behavior that
get trapped into companies like GE, IBM, Motorola have very successfully used
360-degree feedback to build some common benchmark, some common anchors in the
system displaying consistent leadership behavior along the board during
movements.